Title: Marketing - Ch 7


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Product Details
Author: Kerin, Hartley, Berkowitz, Rudelius
Copyright: 2005
Pages: 32
Publisher: McGraw-Hill
Edition: 8
Format: MyScribe PDF Book
ISBN(13) Digital: 9780073080154

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Shared Notes

Page 32, Important
September 21, 2008
h what works in the U.S. and extends it into new markets, paying close attention to local needs and customs. Throughout the three stages CNS conducts market research and makes ?nancial projections. As shown in the ?gure, at each stage of the market d...
 
Page , Follow-up
September 21, 2008
  product can be sold globally in 3 ways
original form
some adaptations
new product
more...

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